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Review of Rapt: Attention and the Focused Life
In our latest newsletter we’re trying out a new “practical book review” feature that focuses on work-related takeaways from something we’ve recently read and enjoyed. First up is a book called Rapt...
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Using persuasion science to improve your website
For the new issue of our newsletter I review Yes! 50 Scientifically Proven Ways to Be Persuasive, a book from 3 leading social psychologists, including heavyweight Robert Cialdini. It’s a fun book and...
View ArticleIncrease your self-control: a review of Willpower
For our latest newsletter I’ve written a review of Willpower, the new book from NY Times science columnist John Tierney and FSU psychologist Roy Baumeister. It’s the best book I’ve read in a while and...
View ArticleLean Startup book review
We’ve been drinking the Lean Startup kool-aid here at Marketade … and boy does it taste good. Here’s my review of the book by Eric Ries. Its ideas and stories are among the most inspiring and...
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